Why buy organic? What is organic? Why isn't everything organic if it's so much better? Why is organic more expensive?

If you know the answers to these questions then you'll be happy to see this wonderful little movie from The Soil Association. If you have friends that need convincing that organic food is actually better than intensively farmed food then, again, you'll like this.

We like the "public service broadcast" style because, in essence, it is a public service to understand and remind people why organic food is better for the food itself, us, the consumer, and the land and for nature.

(In particular we like the Jack Drummond tone of the film, but that's another story, especially as we're reading The Vitamin Murders at the moment. Green book review coming soon)

And if you like this film feel free to pass it on ;)

http://www.soilassociation.org/